TACO BELL // The International Explorer
Growing Global Franchise: Taco Bell International Franchise restaurant
We are helping Taco Bell expand their stores. It has been a good learning experience to work with an American chain of quick service restaurants. We are glad to be part of their expansion.
- Storefront Design
- Interior Design
Following the Taco Bell international brand guidelines, we used the “Explorer” theme which fit with the big city experience and meant to evolve the current restaurant design. An exploration of authentic materials and transparency showing the hip raw material like wood, brick and metal.
We utilized the wall space with graphics to tell the story of Taco Bell using the brand color, purple, with floating tacos and palm tree graphics from the birth place of Taco Bell, California. The dining space is designed for active city life for students and working millennial. Not just a fast food, grab and go place but a place to sit down for group meetings at the community table or working alone in the corner. We provide outlets for charging their tech gadgets.
One challenge we had was the two giant columns. We needed to fur them out which made them even bigger. We created the illusion of smaller columns by adding wood stripes with the Taco Bell brand color and LED lights, eliminating eye sore and creating a unique design.
The mural wall painted by local artists representing the local neighborhood. The vibe is sure to be a good Instagram photo.