Restaurant Branding Design: Naming, logo, interior graphics, signage

We were hired to develop a complete restaurant branding design package for this Asian influenced sushi and seafood buffet.

  • brand identity

Haiku Naming:

After research and brand development we came up with the name Haiku:
– Haiku is a Japanese word that is familiar to westerners.
– Sushi is a kind of poetry, like a haiku, a specific form with few ingredients carefully chosen and arranged.


Haiku Logo:

The logotype uses Asian inspired letterforms and the symbol is a play on Japanese letterforms and calligraphy using seafood and sushi symbols.

restaurant branding design

Haiku interior graphics:

We continued the Haiku metaphor by creating haikus inspired by sushi and the sea to decorate the walls in the foyer.

haiku signage design

Haiku sign:

Channel letters with halo light for the main front sign.

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