Fishing Rod Design

When Fetha Styx launched its new NASCAR series fishing rods we were asked to develop the fishing rod design, including hangtags and packaging for the rods. We worked with Fetha Styx and NASCAR to create branding that kept the Fetha Styx look and feel, while incorporating the branding established for each driver. We designed decals and tags for each rod, as well as triangle tower displays for the client to use at trade shows.

  • brand identity
Logo Design

We designed the logo for Fethastyx and their NASCAR line.

Fishing Rod Design
Fishing Rod Design

Each rod design celebrates a different NASCAR driver.

Trade Show Display Design

We created matching trade show booths for each rod.

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