HAIKU // SUSHI POETRY
Naming, logo, interior graphics, signage
We were hired to develop a complete branding package for this Asian influenced sushi and seafood buffet.
After research and brand development we came up with the name Haiku:
– Haiku is a Japanese word that is familiar to westerners.
– Sushi is a kind of poetry, like a haiku, a specific form with few ingredients carefully chosen and arranged.
The logotype uses Asian inspired letterforms and the symbol is a play on Japanese letterforms and calligraphy using seafood and sushi symbols.
Haiku interior graphics:
We continued the Haiku metaphor by creating haikus inspired by sushi and the sea to decorate the walls in the foyer.
Channel letters with halo light for the main front sign.