Fire & Ice Branding


Logo, interior graphics, packaging, signage

This logo for a fast food restaurant that serves shaved ice and pizza cones is a literal interpretation of the name using graphic symbols and typography in various configurations. The logo has a circular version, a straight version, and a version for the wall graphic.

  • brand identity

The circular logo was easily adapted to make a sticker for packaging

A special linear version of the logo was used for interior signage combined with menu and food photos.

We created a linear version of the circular logo for the exterior signage.

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